Southwest High, Spirit Low: Airlines Ranked By Social Media

There are lots of ways for customers to rank airlines but few are as rapid and unsparing as social media. Just ask Spirit Airlines, which was noted as having nearly 75 percent of its mentions on Twitter containing “negative” sentiment, compared...

Southwest High, Spirit Low: Airlines Ranked By Social Media

There are lots of ways for customers to rank airlines but few are as rapid and unsparing as social media. Just ask Spirit Airlines, which was noted as having nearly 75 percent of its mentions on Twitter containing “negative” sentiment, compared to Southwest, which saw the same percentage of positive comments. These conclusions are the […]

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